Vehicle Hire Overview and Case StudyCustomer Name: ASDA Zenith Customer Since: 2002 Customer Overview: Find out more about ASDA please visit: www.asda.com Fleet Background: Asda has a fleet of over 1,200 vehicles funded and managed by Zenith and also has a requirement for short term hire vehicles. Background Asda can trace its routes back to group of Yorkshire farmers in the 1920s who formed Hindell’s Dairies, which then became part o

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