How Elegant Steps Increased Its Mobile Conversion Rate By 200% 200% About Elegant Steps Objective Challenge Solution Conclusion Would you like to lear
How Elegant Steps Increased Its Mobile Conversion Rate By 200% 200% About Elegant Steps Objective Challenge Solution Conclusion Would you like to lear
1 PagesCASE STUDY How Elegant Steps Increased Its Mobile Conversion Rate By 200% 200% INCREASE IN THE MOBILE CONVERSION RATE INDUSTRY Specialty Retail COMPANY SIZE 1–10 employees LOCATION Wirral, UK CAPABILITIES USED A/B Testing About Elegant Steps Elegant Steps sells wedding shoes in the UK, both online and in store. More than 50% of its customers are females, a bulk of whom are brides-to-be looking for wedding shoes. Objective Based on the GA data, Elegant Steps wanted to optimize the mobile version of its website and increase conversion rates for mobile users. Challenge A study of the Google Analytics (GA) data of Elegant Steps revealed that while its desktop website was converting at 2%, conversions through the mobile version were much lower, at about 0.6%. Solution Hit Search, the company’s
