Auth0 helped Dunelm transform its digital infrastructure by replacing a hard-to-maintain in-house identity system with a scalable, cloud-based platform that secures logins across customers, suppliers, APIs, and internal staff tools. By standardizing authentication for B2C, B2B, B2E, and machine-to-machine use cases, Auth0 removed the need for an eight- to ten-person security team, cutting staffing costs while improving security and reliability. This allowed Dunelm’s developers to focus on building customer-facing features and accelerating digital initiatives instead of managing identity and access control.

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