Problem How does an office space start up amplify their brand? Solution By using out of home (OOH) to drive traffic to their New York City spaces. Background WeWork had been evaluating OOH for a year or so, yet had determined previously that their organic growth would suffice. As their brand continued to be recognized as one of the “unicorns” in the tech/startup sector, they believed OOH could amplify their brand, and also continue to drive occupancy across their New York City locations. Objective Target small businesses, with OOH and mobile advertising, to drive incremental traffic into WeWork owned spaces through out New York City. Strategy The plan use strategically placed billboards and subway panels within the service area, using Geopath ratings. Plan Details Market:

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