Case Study
Amplify
Before Amplify had been selling its educaonal products successfully via o?ine channels for approximately ten years, already reaching more than 200,000 ed- ucators and 3 million students in all 50 states be- fore deciding to open up an online store. Careful analysis of their sales data revealed the need for educators to be able to get the materials they needed in a more readily available environment, and through a more automated distribu