Problem How do you increase tire sales for a family owned auto repair and tire shop? Solution By using a strategically placed OOH campaign. Background Miller Tire Service is a family owned auto repair and tire business that was looking to promote its same day online tire ordering service. The shop’s location is off the main roads so it was looking to broaden its reach in the community. Objective Miller Tire Service was looking to reach all car owners in the area looking for a more convenient, inexpensive way to buy tires. Strategy Two posters were used on residential roads relying on Geopath OOH ratings to specifically show in market impressions, reach, and frequency. Plan Details Markets: Bethlehem, PA Flight Dates/OOH Formats: • Flight: October 3rd - December 25, 2016 • 2 Posters

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