CASE STUDY How did a regional merchandiser adjust his buy to avoid overstock on a declining trend thanks to Heuritech? *For confidentiality reasons, the name of the brand has been omitted. ©Jonathan Daniel PryceThe plaid coat was a best-selling trend last winter, and has already spread over to the mass market. The objective was double: • Correct SKU amount: Choose between 6 colors and 3 lengths in the collection catalogue • Avoid overstock or stock shortage: Buy correct quantities of products Our client’s positioning: • Target: 20 to 45 year-old women • Price range: between 80€ and 200€ • Time-to-market: 6 months ©Rouje The challenge: Increase the sell-through of the category CONTEXTWe have defined 3 tailored audience panels: edgy, trendy and mainstream accounts. We can recognize

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