CASE STUDY How did a client achieve +9% in sales in the skirts category with Heuritech? *For confidentiality reasons, the name of the brand has been omitted. ©Style du MondeOur client’s positioning: ? Target: edgy women, 18 to 35 years-old ? Price range: between 20€ and 60€ ? Time-to-market: 6 months ? Geography: 2 zones (US & Europe) CONTEXT The challenge: Increase sell-through in the skirts categoryWe have defined 3 tailored audience panels: edgy, trendy and mainstream accounts. We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc. We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market. We apply our visual recognition technology to social media images

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