Case Study
How Delta Faucet Improves Call Center Processes With Global Address Autocompletion
CASE STUDY Standard A/B testing is a simple but effective gauge of performance: Check the results of two separate efforts, each with one subtle difference between them. The one that performs better validates the difference, which is then used going forward. For Delta Faucet, A/B testing proved the impact of Global Express Entry, a sophisticated database authentication tool from Melissa Data that veries customer addresses and formats them