When the COVID-19 pandemic halted live events, AnalytixLive, a revenue management service for entertainment organizations, faced a crisis. However, they pivoted by leveraging Adverity’s data integration platform to analyze digital engagement data from streaming services and social media. This shift allowed AnalytixLive to provide valuable new services to existing clients and attract new ones, streamlining operations and reducing client onboarding time from weeks to hours. As a result, AnalytixLive not only survived the pandemic but also strengthened client relationships, created new revenue streams, and positioned itself for future growth in the hybrid entertainment landscape.

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