Problem How could Winterthur Museum draw visitors to its latest attraction: the Enchanted Woods. Solution Create a high impact outdoor advertising campaign to reach the intended audience in many different settings. Background Winterthur Museum opened “Enchanted Woods”, its newest garden in over 30 years. Advertised as A Fairy Tale Garden for Families, the Woods contained an assortment of imaginative structures along a network of mysterious paths within a three acre woodland setting. The heart of the museum is a 175 room mansion, formerly the country estate of Henry Francis du Pont. The museum houses a significant collection of American decorative arts with replicas available for sale at the museum’s store. Objective Increase family attendance to Winterthur during the summer mo

Join for free to read