HOW COSNOVA BEAUTY EXPANDED L.O.V IN THE UNITED STATESAbout The Brand Year founded: 2001 Headquarters: Sulzbach, Germany cosnova Beauty became a client in 2017 Client Profile International cosmetics brand cosnova Beauty focuses on providing women with high quality products at affordable prices. The essence and CATRICE labels are cornerstones in the European cosmetics market and it’s estimated that every third product sold in Germany is from cosnova Beauty. The company has a global footprint with products available in over 80 countries across Europe, Africa and Asia along with North and South America. In November 2016, the cosnova Beauty expanded into the premium segment by launching the L.O.V line. L.O.V cosmetics was aimed at the self-confident and charismatic woman who loves

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