The Challenge After two years in operation, Cato’s digital marketing efforts accounts for approximately 80% of its marketing-sourced revenue, so it was vital to maintain that level of performance. The main objective of the website is to turn visitors into leads by prompting them to complete a contact form. Given that their product relates both to security and networking, the website content varies according to these fields. It was therefore critical to know where and what content should be presented to visitors with different interests. Without this insight, Cato’s ability to convert visitors was limited. Cato needed a range of tools that could provide every possible insight into how to increase engagement. As a result of TrenDemon’s personalization feature, Cato increased conversio

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