Opportunity In 2020, Carlos Morales, Executive Vice President of Caprock Home Health Services, decided it was time for an across-the-board culture shift in the organization. As the largest family-owned home health provider in Texas, Caprock Home Health Services has supported the independence, health, and comfort of their patients at home for over 30 years. However, with new COVID-induced operational challenges, rapidly changing industry rules around value-based care, and growing difficulties managing staffing, the old ways of doing business were no longer enough. Morales knew that improving their agency’s culture and performance was not only about making sure they had the right people, but also about giving their staff the right tools to succeed in the evolving home health landsc

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