Problem How can Rio Hondo College combat a pattern of declining enroll- ment? Solution By increasing their visibility through out of home. Background Rio Hondo College was looking to increase awareness and enroll- ment into the Accounting and Business Management courses, as they’d been experiencing declining enrollments for the past three years. Objective The target demographic was traditional college students (Adults 18-24), older re-entry students, and incumbent workers look- ing to advance their careers. Strategy Rio Hondo College utilized bulletins, bus kings, and bus tail media to promote two different business programs; their 100% Online Certificate Program as well as their Tax Preparer Program. Plan Details Markets: Los Angeles Flight Dates: January 1, 2018 - February

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