Problem How can 7-Eleven successfully launch their new delivery service? Solution By utilizing the flexibility OOH offers through use of sta - tionary formats close to the relevant stores, and building brand awareness with transit. Background 7-Eleven was launching a delivery app, 7NOW, in Los Angeles through which customers could order a variety of products available at participating 7-Eleven stores. The app was available within specific serviceable zip codes which meant that majority of promotional activity had geographical limitations. Additionally, a saturated market of “on-demand” options such as Uber Eats and Postmates presented a challenge to stand out for the newly released delivery 7NOW app. Objective There were two main advertising objectives to support the la

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