How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level When compared to most other industries, the path to conversion in the healthcare field is a long and winding road. Appointments for care or treatment first require consultations between patients, specialists, and medical practitioners, so most providers forego online registration systems in favor of an ever-reliable metric: Phone calls. Prospective patients still largely prefer to schedule appointments over the phone, which means that having an effective call tracking system is mission- critical for any marketer who works with healthcare providers. However, U.S.- based healthcare marketers also have to consider the privacy and legal implications of HIPAA, the Health Insurance Portability and Accountabili

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