Learn Security How CallRail's HIPAA features take ndp agency 's healthcare marketing to the next level by Michael Saba March 11, 2020 H e alt h c ar e When compared to most other industries, the path to conversion in the healthcare eld is a long and winding road. Appointments for care or treatment rst require consultations between patients, specialists, and medical practitioners, so most providers forego online registration systems in favor of an ever-reliable metric: Phone calls. Prospective patients still largely prefer to schedule appointments over the phone, which means that having an e ective call tracking system is mission-critical for any marketer who works with healthcare providers. However, U.S.-based healthcare marketers also have to consider the privacy and legal implicatio

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