Learn Marketing Strategies How call tracking helped 3 Men Movers make the most of their marketing by Jessica Clarke February 1, 2021 Home Services The home services industry is one where technology can blend seamlessly with traditional marketing. One woman-owned Texas moving company, 3 Men Movers, is at the forefront of integrating tech into their marketing practices to stay at the cutting edge of their industry. In order to connect with local customers who need moving services, 3 Men Movers uses call tracking to attribute leads to ads, keywords and listings like Yelp — and prove ROI. This innovation helps drive demand for over 30,000 moves a year. However, while analyzing marketing program performance, 3 Men Movers ran into a problem: a gap in reporting. Although sales were rising (likely

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