ABOUT BUTTERFLY TWISTS Butterfly Twists makes women’s shoes designed with consideration for style and luxury as well as comfort and versatility. Known for its patented featherweight, flexible sole, Butterfly Twists debuted its first collection in London in 2009, dedicated to the aching toes and glamour-cravings of its most stylish inhabitants. Since then, the brand has trod a path to success, recently winning ‘Most Improved Brand of the Year’ and a commendation in the ‘Best Campaign of the Year’ category at the Drapers Footwear Awards 2017. THE CHALLENGE Flat shoes are the most popular women’s shoe in the market so the opportunity is obvious for brands with a great product and customer experience. But it’s no secret that women’s fashion retailers are constantly under pressure to mar

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