Case Study

How BNP Paribas set the finance agenda on LinkedIn

How BNP Paribas set the finance agenda on LinkedIn

An always-on content strategy has earned BNP Paribas a global audience, and a leadership position in corporate and institutional banking In a changing world, enterprises and institutions demand a changing role from their finance partners. BNP Paribas recognised the need to build the future of its brand around leadership in digital transformation and sustainable finance. Leveraging LinkedIn for an always-on content strategy delivered targe

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