How Baruch College Fund Microsite Improved Its Alumni Relations and Donations Annual fund. Those two little words can strike fear into the heart of many a development or alumni foundation staffer. Not so at the Baruch College Office of Alumni Relations, in New York City. Baruch College is one of the City University of New York’s “senior” or four-year public colleges. The Office of Alumni Relations is of course, affiliated with the college, but has the flexibility to operate independently. It plays to a big audience—140,000 members and growing. One of the office’s key roles is to help raise support for the Baruch College Fund, which in turn supports scholarships, academic programs and teaching at the college. This year, Sidney Ko, Asst. Director of Special Gifts and Greg Leporati, Asst. Di

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