CASE STUDY How an Integrated Media and Marketing Strategy Results in Exponential Sales Growth THE CHALLENGE Newswire created a strong reputation in the press release distribution sector and was in the process of launching a new program to help complement its services beyond press release distribution. It needed a stronger going to market strategy in order to shorten the time for awareness and sales conversions. While the brand has been known as a press release distribution provider, the goal was to bring more value to the marketplace with its Service- Based solution. Following the success of the customer Guided Tour campaigns that generated media coverage, Newswire practiced what it preached and executed the same strategies to generate its own success. Many can consider this challenge a

Join for free to read