Case study Getting a Strike in Customer Experience: How AMF Bowling Grew its Online Revenue Percentage from 2% to 15% in 12 Months “The right platform has made a step change to our user experience. We want to have 50% of our customer transactions made through online channels by the end of 2017; Sitecore will enable us to achieve this.” – Ross Hoier Head of Digital and CRM An iconic international tenpin bowling & entertainment brand

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