(/resources/reports/b2b-marketing-report) Case Study (https:/ /www.contify.com/case-studies) How a SaaS company powers its offering for product marketers using Contify’s News Feed APIs Learn how a SaaS company powers its intelligence offering for product marketers to aggregate intelligence on their competitors using Contify’s News Feed APIs Business Challenge A SaaS company that builds software for product marketers to aggregate intelligence on their competitors was getting rave reviews from its customers – businesses loved how easily they could track competitors using this tool. But behind the scenes, they were grappling with a challenge. A core component of their offering was delivering intelligence from company websites. This included the website copy (positioning), messaging, blog post

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