Case Study

How a Pharma Company Leverages Competitive Intelligence Solution to Create Custom Intelligence Newsletters

How a Pharma Company Leverages Competitive Intelligence Solution to Create Custom Intelligence Newsletters

Pages 10 Pages

(/resources/reports/b2b-marketing-report) Case Study (https:/ /www.contify.com/case-studies) How a Pharma Company Leverages Competitive Intelligence Solution to Create Custom Intelligence Newsletters A pharma company created custom intelligence newsletters for different functions using Contify’s market and competitive intelligence platform. About The Company Founded in the early 1980s, this US-based leading pharma (pharmaceutical) company researches and develop drugs for patients with rare diseases. The company is also a member of the Alliance for Biosecurity, a consortium of companies committed to the research and development of vaccines and other measures to curb pandemics and bioterrorism. Key Challenges The company was leveraging the expertise of a market research rm to stay abreast o

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