How a national quick service restaurant chain uses location to drive loyalty and customer experience CASE STUDY Industry: Quick Service Restaurants / Hospitality Company Overview: Craveable Brands As the largest Australian-owned quick service restaurant operator, Craveable Brands runs over 570 restaurants across three iconic brands - Red Rooster, Oporto, and Chicken Treat. Combined, their restaurants employ over 12,500 employees and serve more than 150,000 customers a day. They’re proud of their food and passionate about providing exceptional service. Challenges • Improve overall customer experience • Increase mobile engagement in loyalty programs • Measure average visit duration, time of visit, and queue time in drive-thru line • Gauge level of customer satisfaction • Increase customer fr

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