Case Study

How a fitness company transformed its community-first influencer strategy into a content machine

How a fitness company transformed its community-first influencer strategy into a content machine

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Nutr abolt Case S tudy N u t r a b o l t , t h e l e a d i n g s p o r t s n u t r i t i o n c o m p a n y , i s p a r e nt t o b r a n d s s u c h a s C 4 a n d X T E N D . A s a b u s i n e s s t h a t h o l d s 4 0 % m a r k e t s h a r e i n t h e p r e - w o r k o u t c a t e g o r y , h a s a p r e s e n c e i n m o r e t h a n 1 5 0 c o u nt r i e s , a n d i s s o l d i n ov e r 4 0 , 0 0 0 r e t a i l e rs , i t h a s t o a p p e a l t o a w i d e a u d i e n c e . 8 Fr o m n ew m o m s , e x p e r i e n c e d b o d y b u i l d e rs , a n d ev e r y o n e i n b e t w e e n , a t ev e r y st e p o f s o m e o n e ’ s f i t n e s s j o u r n e y , s e e i n g i n s p i r a t i o n f r o m o t h e rs i s e s s e nt i a l f o r c r e a t i n g i nf l u e n c e . N u t r a b o l t k n

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