How A Digital Engineering Firm Increased Conversions Of Its Software Trials
How A Digital Engineering Firm Increased Conversions Of Its Software Trials
6 PagesHOW A DIGITAL ENGINEERING FIRM ELIMINATED ABANDONMENT AND INCREASED CONVERSIONS OF ITS SOFTWARE TRIALS CLIENT CASE STUDY: PTC ENGINEERING SOFTWARE OCTOBER 2018 1 | CASE STUDY : How PTC Eliminated Abandonment And Increased Conversions Of Its Software Trials CS5 | October 2018 MISSION: MAXIMIZE ENGAGEMENT WITHIN SOFTWARE TRIALS TO INCREASE SALES CONVERSIONS CLIENT PROFILE NASDAQ: PTC Provider of digital engineering solutions Large Enterprise (10,000+ Users) Independent Software Vendor (ISV) CHALLENGES High abandon rates for trial software Complex product installation and configuration Trial usage unknown Reactive to trial issues Prospects can rollback system clock to evade licensing OUTCOME Trial Success Rate: Improved from <50% to over 80%
