A G W ORLD .COM CASE STUDY BRAD JONES • BUNGULLA How a data driven approach that puts data analysis at the forefront is key to improving results. Brad & Kate Jones farm 11,000 hectares on a property called Bungulla, just outside Tammin, Western Australia. Together with manager Hannes and 5 employees, Brad grows a mixture of wheat, barley, canola and lupins, in addition to running an aerial spraying business. Brad has taken a data driven approach to maximising asset utilisation on his farm. CHALLENGE Brad recognised 10 years ago that, in order to be successful, he had to focus on maximum utilisation of his assets SOL UTION A data driven approach was implemented for all assets including machinery, soil and labour. By collecting and analysing this data, conclusions could be derived

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