Customer Story How 360i Optimizes Community Management and Social Analytics R eporting for Global BrandsT raditional content approval processes are not conducive to the current digital marketing landscape. Agencies are creating content calendars months in advance while pushing content through internal, external and legal approvals, which are often too slow to fit the speed of social media. Approvals between clients and the agency were previously completed through cumbersome email chains or spreadsheets, causing lost content, inaccurate approvals, and numerous other logistic challenges. For reporting and analysis, manual labor from interns who would sit and index streams of data is inefficient and often too expensive to collect the amount of data required to fully unders

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