Houston Fertility Institute - Forthea Interactive Marketing The Brief. In 2013, Forthea began working with The Houston Fertility Institute (HFI) to redesign their website. HFI’s existing website was out-of-date and offered a limited user experience. Forthea worked closely with HFI to design a fresh, mobile friendly website that focused on increasing user experience, functionality, and SEO optimization. The Challenge.HFI approached Forthea after becoming dissatisfied with their existing vendor, which owned all of HFI’s digital assets (everything from domain names to hosting). Forthea worked with the HFI and the previous vendor to transfer ownership to HFI, creating a successful, long term relationship between the two companies. The Rebrand. HFI took the site redesign as an opportunity to al

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