Frankel Building Group - Forthea Interactive Marketing The Brief. Frankel Building Group is a custom home builder in Houston. Frankel was a successful offline business looking to take their digital marketing to the next level. Enter Forthea: we began working with Frankel to build their interactive marketing through both SEO and PPC campaigns. The Strategy. Frankel and Forthea worked together to quickly set up a cohesive digital strategy. A paid advertising campaign gave Frankel an immediate presence on the search engine results pages (SERPs), while their website was optimized for future success in SEO.The SEO. Forthea’s search engine optimization (SEO) efforts targeted a precise set of high- opportunity keywords that aimed to drive highly relevant traffic to Frankel’s website. Through focu

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