Hitachi means ‘Sun Rise’. It is formed of two kanji characters joined to create what is now the name of a huge global technology brand. However , as you’ll find out in this case study, for workers in Hitachi’s European R&D office in London, a sun rise was the last thing they’d want to see... Hitachi are global leaders in technology (and quite a few other things too). Their products are everywhere, the brand name is synonymous with advancement and forward thinking. So, knowing some 50 YewdaleDefiant ® R20 Sidewinder roller blinds currently reside in Hitachi’s office on the 12th floor of 125 London Wall, London, is quite an acknowledgement. The systems are situated within Hitachi’s European Research and Development office where some of the greatest minds think up the future. The

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