House of Fraser is a British department store group with over 60 stores across the UK and Ireland. Founded in Glasgow in 1849, the company has grown steadily into one of the UK’s biggest retailers, with revenues of over £1.3 billion and a workforce of more than 5,000 employees. House of Fraser sells everything you need to make a house a home, from clothes to fill your closets to décor to outfit your flat. Background House of Fraser has relied on MicroStrategy as their system of record for enterprise reporting since 2013. The company had a large, complex reporting environment that required running more than 18,000 reports on a daily basis. By and large, they relied on simple grid reports for data analysis—fostering a corporate culture around data that can best be characterised as

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