1 Hotels.com Case Study • ©2018 Hortonworks • hortonworks.com Hotels.com ® provides a service for reserving hotels, B&Bs and other types of commercial lodgings, helping millions of customers around the globe. It offers 90 localised websites in 41 languages and hundreds of thousands of places to stay in more than 200 countries and territories. With millions of consumers searching for the ideal hotel room around the world, Hotels.com was finding it difficult to cope with the vast amounts of data coming from its search engine marketing that could be used to enhance the customer journey. With keywords drawing customers in, spreading across a variety of languages, not to mention a large number of devices and potential visitor journeys, it was looking for a technology partner

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