HOSPITALITY: Caesars - Audience Expansion for Online Sales Caesars Hotel and Casino previously observed success with Facebook ads but increasingly costs increased and ROI dropped. They wanted to find a solution that could help book hotel rooms efficiently. Solution: CitizenNet employed a two-tiered traffic & conversion based strategy to bring CPA down and increase ROI. CitizenNet's Predicted Affinity discovered new audiences and programmatically optimized spend to reach their KPI goals. Result: Caesar's observed a great turn in performance with the additional traffic generated by the prospecting audiences and the retargeting lower-funnel strategy. The campaigns ROI improved by more than 160% with a cost per conversion of almost 3x better than previous sale.

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