SaaS company Hookit is using data to revolutionize the sports sponsorship industry. Top brands—including TaylorMade, Bose, and New Balance—rely on Hookit’s Sponsorship Analytics and Valuation Platform TM to track the value and performance of sponsorships across social and digital media. T o provide customers with data-driven insights for maximizing sponsorship ROI, Hookit ingests and analyzes 3 billion social posts per year from 500,000 athletes, teams, and influencers. STORY HIGHLIGHTS: Multi-cluster shared data architecture with near-infinite scalability Moving Hookit’s valuation engine to Snowflake enables the nightly revaluation of 500 million social posts without resource contention. Fully managed infrastructure Hookit’s operations team spends a fraction of the time and ef

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