Case Study Hookit Recognizes Revenue Faster and Gains Improved Data Insights with Celigo Product Salesforce - NetSuite (IO) Customer Hookit Web Site www.hookit.com About Hookit Hookit is the leading sponsorship analytics and valuation platform for sports. It helps brands maximize their sponsorship investments while empowering athletes, teams, leagues and federations to prove and increase their value to sponsors. Now actively tracking nearly 500,000 sports entities across the largest social and digital media platforms, Hookit has become a must-have tool for digital- ly-focused, forward-thinking companies like the Stanley Cup Champion Washington Capitals, Oakland Raiders, Canadian Olympic Team, Michelin, New Balance, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour and

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