Part of the Choice Hotel’s family, Comfort Inn Southern Cross Hamilton in New Zealand is an independently owned, low-cost, forward thinking and innovative hotel. With hotel competition increasing across New Zealand, Comfort Inn knew it had to strengthen its position within the local market instantly but with a firm plan for the future too. With a keen eye on both the development and the changing face of the customer experience, Comfort Inn looked to the digital media world to provide a pathway for the future and chose Tripleplay as its solution of choice. “We had to consider our customer experience and were inspired to look deeper following a seminar held by Choice Hotels Group,” commented Ray Mudford, Managing Director at Comfort Inn. “There was a need to ensure we were provi

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