Daytona ® rises to the top of the world for fan experience and stadium technology Home of the DAYTONA 500 ® , Daytona International Speedway ® is one of the sports world’s most recognisable stadia, an iconic venue that has attracted spectators from around the globe since its construction in 1959. Host for a number of motorsport events, Daytona International Speedway embarked upon a reimagining and reconstruction in 2013 that transformed the “World Center of Racing” into the first and only motorsports stadium in the world. The project, DAYTONA Rising, was completed in time for the 2016 DAYTONA 500, a natural point in the racing calendar to launch the new venue; a truly magnificent 0.9 mile long, single stand stadium that would seat 101,500 spectators and host upwards of 150,0

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