Case Study
Home and Personal Care Company: Optimizes Product Portfolio and Realizes Significant Profit Improvement
Home and Personal Care Company: Optimizes Product Portfolio and Realizes Significant Profit Improvement
Home and Personal Care Company: Optimizes Product Portfolio and Realizes Significant Profit Improvement – Project Snapshot In the highly competitive market for home and personal care products, one leading company recognized the need to rationalize its product assortment by up to 50 percent in the next year. Senior executives were concerned, however, that the current SKU rationalization methodology used was not intelligent enough