Case Study

Holograms Changing the Landscape of the Live Theater Experience

Holograms Changing the Landscape of the Live Theater Experience

Pages 3 Pages

When we talk about the immortality of great artists, we don’t usually mean it literally. Yet with Roy Orbison and Maria Callas each on tour this year, we are seeing something close, considering that Orbison passed away almost 30 years ago and Callas more than 40. Each artist appears on stage in a digital form while accompanied by a live orchestra. The digital artists are difficult to distinguish from the living performers. The songs are old standards, but the productions are brand new, giving diehard fans, as well as those who never saw them in life, a new experience, and one that no one could have ever expected. “We launched these tours with the hope of bringing back the excitement and thrill of live musical performances for a new audience, people constantly immersed in our t

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