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Holiday Merchandise Promotion Boosts Member Engagement

Holiday Merchandise Promotion Boosts Member Engagement

Maritz Motivation
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© 2012 Maritz All rights reserved | 1 Holiday Merchandise Promotion Boosts Member Engagement Situation Seasonal fluxes in member engagement had been causing dips in a client’s loyalty initiative. The holidays were fast approaching and tend to be a key redemption time for consumers with merchandise being a more popular reward option. Solution Leveraging these seasonal dynamics, Maritz developed a targeted holiday campa

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