Case Study

HK Express is Hong Kong’s first and only low-cost carrier.

HK Express is Hong Kong’s first and only low-cost carrier.

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HK Express is Hong Kong’s first and only low-cost carrier. Focusing on low fares and on-time reliability, HK Express has brought true competition to the Hong Kong market and surrounding region. Since its first flight on October 27, 2013, HK Express has added many new destinations to its route portfolio. At present, HK Express flies to destinations around Asia, including top cities in Japan, Korea, Thailand, Taiwan, China, Cambodia, Vietnam, and Saipan. OBJECTIVES Today’s hyper-connected travelers expect an excellent experience from any location, and across any communications device they use. The travelers’ ability to view, review, consume, and perform every step digitally from searching for a flight, selecting, paying, processing their own boarding pass, choosing multiple additional s

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