CASE STUDY | DonorBureau Hitting the Bullseye on Cause Marketing with Predictive Analytics The simple truth for most nonprofits is that many worthy causes are vying for attention from finite audiences. With more than 1.5 million nonprofits in the U.S. alone, successful nonprofits have less of their audiences’ attention and less of their time. Most nonprofit leaders would agree that raising money continues to be their greatest challenge, especially when factoring in that “giving” has not returned to pre-recession levels. But the needs of a nonprofit remain — increasing their net income to fuel the resources to pursue their mission. Imagine being able to identify loyal supporters, understand their means and level of charitable giving, and then personalize campaigns that presen

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