Case Study - Hillarys For further information contact us: Tel: 01925 714314 Email: info@datacpr.com Visit: www.datacpr.com The challenge In 2010 Hillarys began to exhibit at national home exhibitions such as Grand Designs and the Ideal Home Show. Initially they wanted to develop a fun and interactive experience which would draw people onto the stand and encourage them to stay for longer. Hillarys often found that people who visited the shows were very wary of speaking to someone fearing they would be pressured into buying a product they didn’t want. Even people with a genuine interest could feel too intimidated to stop and take a look. Hillarys were looking for a solution that would interest and engage visitors who were ‘just looking’. The company were als

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