BACKGROUND & CHALLENGE A Fortune 500 book retailer tasked Chacka to reduce cost-per-click (CPC) and combat increased competition on non-brand search campaigns Highly Efficient Dynamic Search Ads Campaign Reduces Non-Brand CPC by 56% for Fortune 500 Book Retailer ChackaMarketing.com Chacka transitioned budgets from high-cost, non-brand campaigns to a Dynamic Search Ads (DSA) campaign. SOLUTION RESULTS The results of the strategy shift were impactful: DSA was an ideal fit due to the ability to capture a myriad of searched terms, ability to create a dynamic headline associated with the query and drop customers who clicked on the ad to a relevant landing page. With high customer demand for new book releases, hard-to-find titles and increase in competitive landscape, DSA could effectively

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