Higher operational consistency, production quality and efficiency than ever before
Higher operational consistency, production quality and efficiency than ever before
4 PagesCASE STUDY / www.etq.com Cooper Tires Higher operational consistency, production quality and efficiency than ever before Introduction In 1926, Ira J. Cooper developed the “Cooper Creed” -- a mantra of sorts, focusing the company on providing “good merchandise, fair play, and a square deal.” T oday, Cooper Tire & Rubber Company is a global manufacturer of tires for cars, SUVs and light trucks and that creed guides the company to this day. While manufacturing methods and technology have changed dramatically over the decades, the firm’s commitment to quality is unwavering. From tire development and design at the company’s headquarters in Findlay, Ohio to manufacturing and testing locations in North America, Asia, Latin America and Europe, Cooper deploys ETQ Reliance in all its
