In the competitive industry of outdoor apparel, Columbia Sportswear is constantly striving to develop new technologies and advancements that can help people more comfortably enjoy being outdoors. Among its many products, the OutDry Extreme ECO brand 1 — the company’s breathable, waterproof, eco-conscious rainwear technology — has repeatedly received top industry awards 2 since its launch in 2017. To continue to excel in this market, the business needs to not only create high-tech products, but also maintain cutting-edge technology internally, so it can deliver products faster to the outdoor enthusiasts who depend on them. To achieve these goals, in 2010, Columbia Sportswear embarked on the largest initiative in its more than 80-year history: the Global Business Transformation

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